Bouygues Telecom breaks its prices to counter Free
Response hardens at Bouygues Telecom. Since the arrival of Free market of mobile telephony, on January 10, the operator suffers. With packages available from 0 to 19.99 euros, the newcomer had already robbed some 134,000 Bouygues Telecom customers to March 1. To limit the damage, he had already announced, on January 13, lower rates of low-cost brand B & You via two packages one at 9.99 euros and the other 19.99 euros . An "Operation Seduction" which has clearly left its customers with marble.
Therefore, on Monday, Bouygues Telecom bounces back. According to Le Monde, it will offer price reductions on its range Eden, his main family of packages. A reduction that will go up to 40% for unlimited plans. "We have simplified our offer and have made more generous in offering our customers three unlimited voice plans from 39.90 euros per month with a terminal at competitive prices," said Frederic Ruciak, director of the consumer market, the daily. The package "Eden Classic" 2 hours of communication, it will be shaved by 10%. Bouygues Telecom has tempered, however, the "Free Indeed" by telling AFP that the price drop was a "rate adjustment from quarantine completed each year flexcheck cash advance."
Havoc on the stock market
The price war launched by Free has done well havoc on the mobile market. In fact, Bouygues Telecom expects a decline of 10% of its turnover in 2012 to 5.14 billion euros. In total, the group offers Niel have attracted over 1.5 million customers, estimated in early March of Stéphane Richard, CEO of France Telecom. Orange said 400,000 of its customers had left for Free Mobile. SFR, meanwhile, had lost 1% of its customers, or 200,000 people, in late February. Markets, investors are nervous. Vivendi, France Telecom and Bouygues suffer attacks of Iliad, the parent company of Free.
Result, Bouygues Telecom will certainly not be the only review it. Orange, who had drawn the first by announcing on 11 January prices down Sosh of his crimes, is expected to unveil a new fee schedule on April 6, with reductions on its range Origami, according to Le Monde.
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