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Cold coffee "ready to drink" in a can? This is the new Coca-Cola hopes to drink from the French. Accustomed to swallow their little black zinc, they have already converted to coffee to drink in paper cups with the arrival of Starbucks and other coffee Columbus.

Since this summer, the world leader in soft drinks, combined with specialist Italian Illy coffee, launched its cans of coffee at Daily Monop 'and Monop' (Monoprix). Illy issimo named this new drink is declined "caffe" and "cappuccino". "This drink is not far from the tastes of the French, it's just a new way to drink coffee as was the case some years ago with the iced tea in cans," said Ilaria Presotto, marketing director of Ilko, the joint venture created in 2007 by Coca-Cola and Illy.

With this coffee "ready to drink," Coca-Cola wants to meet new consumer needs.He hopes to reach young and urban assets, on the road, often of tiredness during the day. "This is a premium drink that matches the new lifestyles, says Ilaria Presotto. This is a niche category that did not exist in the French market, so we need to educate consumers and encourage impulse buying. "Suddenly, the price of Illy issimo (2.20 -3 euros) is aligned with RedBull, alongside which he finds himself in the rays in the absence of competitor.

As with VitaminWater, the world leader in soft drinks has chosen a selective distribution. He wants to know Illy issimo by word-of-mouth.He focused primarily on fresh produce stores so that its drinks are lost on the shelf.

Starbucks and PepsiCo in ambush

These cans of coffee, which are now available in 400 outlets in France, were first sold exclusively at Colette, La Grande Grocery of Paris (Le Bon Marché) in several luxury hotels in the capital as the Hotel George V and the Côte d'Azur. "With these first months of launch, we will expand our offering next year and increase the distribution of our products to major retailers, says Ilaria Presotto, currently in talks with Carrefour. We hope to at least double our sales in France in 2012. "In the Hexagon, Illy issimo – which is produced in Denmark – is sold by the sales of Illy. In Barcelona and London where Illy issimo was launched along with Paris, the distribution strategy was the same.In the British capital, the drink is sold in stores in the chain Waitrose premium, in addition to sandwiches. It is also found in company canteens as Disney or head of the Daily Telegraph.

In Europe, Illy and Coca-Cola inspired by the success of Illy issimo Japan and the United States, where the drink was launched two years ago. In Japan, the first market issimo Illy, the coffee is sold in cans hot or cold in the millions of vending machines in the country. The country accounts for 70% of world consumption of coffee "ready to drink." A market of 17 billion dollars which increased by 5% in five years. In the U.S., too, is a high potential market. From year to year, sales have doubled in the country. But Coca-Cola is facing a strong competitor, Starbucks Coffee, combined with another heavyweight soft drinks, PepsiCo.After the United States, China, Britain or Germany, their coffee "ready to drink" Frappuccino will land next year in France.

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On May 15 the "outraged" Spaniards camped in the square of Puerta del Sol in Madrid. Borrowing their name to the pamphlet by Stephen Hessel, they said they were inspired by the Arab Spring to shout their rebellion against the explosion of unemployment and austerity policies implemented by the government … Since then, the challenge has been extended in the rest of Europe but also overseas. Five months after the birth of the movement in Spain, in 82 countries is that these "outraged" will show this Saturday, October 15. Zurich to New York, to Rome, Tijuana, Hong Kong and Johannesburg, calls have been launched in 951 cities worldwide.

Their message to politicians and financial elites, as can be read on the site 15october, is: "The powers that be working for the benefit of some ignoring both the will of the majority that the price human and environmental we pay. This intolerable situation has to stop. "On the site of the movement Occupy Wall Street, the tone is the same:" The thing we all have in common is that we are the 99% who will not tolerate any longer the greed and the corruption of the remaining 1%. "In Italy, the program is summarized as follows: "Occupation of public places by millions of people who do not want to pay the enormous economic and social crisis in the place of those who have caused: political power industrial, economic and financial" .

No central authority

This day of action is to cross an important milestone in the movement, which now acquires an international dimension. "It was needed to make weight against the power of financial markets that operate on a global scale," says Sophie Banasiak, "indignant" Paris.

However, there is no central body to coordinate the different actions. "If the collective Democracia Real Ya played a leading role in the initial mobilization in Spain, he does not prevail, either in the capital of the country or world, Heloise said Nez, a sociologist at the University Paris 13.Many groups are working together, but none have hegemony over the movement horizontal and egalitarian aims. There is no visible head and outraged caregivers to regularly change the voice online pay day loans. "

"If someone asks you 'who is behind it', they reply: 'I'" retorted on those who seek the organizers. The spread of a city or country to another must be spontaneous, for emulation. A process greatly facilitated by social networks, where multiple keywords are emerging, such as "yeswecamp", "# yosoy15O", "# event15oct" or "# Globalrevolution" … "I do not even know exactly who launched the idea of ​​the October 15, recognizes Spyros, OccupyLSX supporter of the movement in London.We have seen that call for Saturday and it was inspired by the movement Occupy wall street to do the same thing here. "

Specific demands of each country

If dissatisfied with the world found common denominators, claims and complaints are divided again according to national issues. In Spain, Real Democracia Ya accent has been on the reform of the electoral law to end the two-party system as well as stopping the evictions of indebted owners. In Anglo-Saxon countries, it is mainly finance, pointed as responsible for the crisis, which is targeted. Witness the names of the movements that develop, "Occupy Wall Street" and "Occupy London Stock Exchange (OccupyLSX)." In Israel, the mobilization is the expensive housing while in Italy, the outraged refuse to pay "a debt they have incurred."But all these central issues do not prevent each protester to express other concerns. In Spain some point impunity surrounding crimes of Francoism and the United States is denounced police brutality or the death penalty …

Above all, each city retains its autonomy: information flows globally, but "decisions, they, are taken at meetings in every city, Banasiak said Sophie. Each city chooses its own way of decision. In Paris and Madrid for example, is the consensus. The international dimension does not change the fact that the essence of the movement is local: it is in the physical encounter and dialogue in the streets. "

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To tout its cars to French consumers, Renault has found nothing better than to tell them all the good we think of the Rhine: "The Germans had never worn if the colors of the Renault group," proclaims a full-page advertisement inserted recently in several major newspapers. And a huge flag Germanic, where the yolk was replaced by the orange Renault, is quoted the testimony of three magazines giving high marks to the products of the firm to diamond.

In a completely different note, our brother Le Monde has published a major survey of its specialist art entitled "The German art is greater" (sic).Dealing with three exhibitions held this fall in Paris (Baselitz, Lüpertz and Richter), journalist and university Philippe Dagen highlights the quality of their training, the dynamism of their collectors and regionalization of their art centers, ensuring competition . After having watered three centuries of sublime music, will they outdo us again?

The admiration of Germany has become the national sport on the left bank of the Rhine. "It will take time to go to a joint work, we must move towards a common retirement age, it will move towards convergence of economic and social organization of our two countries," recommended last month François Fillon, in a speech at Matignon.The Prime Minister handed "the price of creative audacity!" The finger of suspicion towards the merger, given the respective performances, 150 billion trade surplus with them, 75 billion deficit at home, 6.9% unemployment there, by 9.2%. And then this terrible figure, which summarizes and explains its own precedents: from Munich to Hamburg, we continue to manufacture 5.3 million cars, with no change in recent years, while French car production fell by 3.2 2 million in five years.

Our guide would rather "fear of the police"

For their part, manufacturers are Germanic full of praise that they braid.Witness the latest ad Opel France on the radio on the bottom of a thundering speech in the language of Goethe, this comment means voice-over: "No need to understand German to know that Opel is German quality. "

Narcissism which the Germans, like all people, are tempted to succumb long history. Just remember the famous phrase of Richard Wagner: "To be German means to do something for herself." Taste for work well done. The composer of Bayreuth, revered by the French intellectual circles of the second half of the nineteenth century despite the defeat of 1870, speaking at a time when industrialization took off in all Europe bad credit personal loan lenders. Wagner wanted to stigmatize the mercantile spirit and the Anglo-Saxon capitalism. The industrial Germanic still close artisans described in his opera The Maîtrbaes Singers, the contrary does not care that the quality of its products.National competition of capitalism was raging. So much so that London had mandated in 1887 to register the trademark "Made in Germany" on products from Berlin. It was a way to deter British consumers to buy them. In vain, because they had quickly perceived the letters as a synonym for excellence.

Reforms "imposed" in Brussels

Our current debates on the tropism of both industrial and financial capital of others have nothing new. It is tempting to attribute the course to specific national cultural roots. The philosopher and sociologist Theodor Adorno, hardly suspected of complacency vis-à-vis the countries that had pushed him into exile, invoked "the great German ideas that celebrate independence with excitement, the purity of the things that the we only for themselves. "

The French seem all the more admirable that such principles are totally foreign. Our guide would rather "fear of the police" that the search for autonomy. Our drivers are less concerned about road safety control radars. Our governments are concerned with reducing budget deficits to meet the rating agencies and the "Maastricht criteria". The reforms we are "imposed" in Brussels, says it for ages. The euro was sold to the public as a "shield" and not as an instrument of independence, etc..

Renault advertisers are part of a powerful ideological trend in France when they refer to the standards of the Rhine. That Germany is a reference-ministerial in Paris, it is called "benchmark" – is obvious, considering its size and its results.That we should draw on the successes of others is also clear. But can we trace our tax on Germany not adjust the level of public spending (over 10% of GDP at home)? Lack of guiding principles, we simply stack the remedies indiscriminately. "Against unemployment, we tried everything!" Claimed pathos with François Mitterrand. One wonders if Wagner had not just right when he treated the French as "monkey people" (1864).

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Many station controllers have spontaneously stopped Thursday afternoon to work after the announcement of the aggression of one of their colleagues in a Corail train earlier in the day. Traffic TGV, Corail and TER is still very upset that Friday morning * and should remain "at least the morning," according to the SNCF, which does not give details. It invites customers to delay their trip or take alternate means of transportation. Ticket holders whose train was canceled can do exchange or refund.

Good news however for users Transilien (train network in the Île-de-France), the Thalys and Eurostar.Traffic on these lines should be "near normal" according to SNCF.

Transport Minister, Thierry Mariani, Thursday criticized the work stoppage of workers, finding that it was not "appropriate response" to the extent that he believes "it is not an act delinquency, this is a person who clearly has mental problems. " "This is not stopping the trains that they stop the insane," he said. The President of the SNCF, Guillaume Pepy, is on the same line. "This is a rare occurrence, an attack of such violence.It would serve no purpose to penalize travelers simply because a dangerous madman attacked controllers, "he said in Besançon, where the controller was assaulted in hospital.

No train service on the night of Thursday to Friday

The strike controller led Thursday the cancellation of all trains at night, and created a big mess all over the country. Some passengers were stranded at the station waiting for a hypothetical train.

Board trains at the Gare Saint-Charles in Marseille. Photo credits: GERARD JULIEN / AFP

The story is she about to repeat itself? As in 2008, when Belgium, France and Luxembourg had given government guarantees the bank Dexia shareholder governments pledge to support the Franco-Belgian bank which could be dismantled. "The Belgian and French States will meet present as in 2008," assured the French minister of Finance, Baroin, on the sidelines of a meeting with his EU counterparts in Luxembourg. Luc Frieden, Luxembourg's finance minister, also said that his country would play an active role in restructuring the bank.

Governments will particularly seek to support the activity of deposits in Belgium "by a guarantee of the deposits."Concerning the activity of loans to local authorities, which represents about 80 billion euros of assets, Baroin ensures that "whatever happens, we set up a quick and effective solution that will ensure a lack of drop charge this important activity. "

A cash injection, similar to that of 2008 which had led to bail out the bank to the tune of 6.4 billion euros is it to the agenda? No response yet from the French minister who is content to repeat that "States will meet present as in 2008." A source close to the talks for his part, told Reuters that recapitalization was not provided.

The creation of a "bad bank" proposed

Most talkative, the Belgian Finance Minister Didier Reynders confirmed discussions around the creation of a "bad bank" structure that will isolate the non-performing assets and portfolios of the bank. "There was much talk of a bad bank, a few possibilities," he said business card. "We need to look at how to change this group. We must remove all the dangerous parts of the bank, this is where the state guarantees come into play then we can give guarantees to customers, both depositors or solicitors of credit. "

Intended as reassuring, Didier Reynders recalls that "there is no reason to be of major concern about this group if we continue to accelerate the disposal of assets.Both France and Belgium are ready to provide a guarantee for Dexia's funding, regardless of the form it takes. "

Replica

Earlier in the morning, France and Belgium had already declared their support for the bank. "As part of the restructuring of Dexia, the Belgian and French, in conjunction with central banks will take all necessary measures to ensure the security of depositors and creditors. To that end, agree to bring their guaranteed funds raised by Dexia, "explained a joint finance ministers of two countries. Baroin said that the crisis in Franco-Belgian bank "is a replica of the Great Depression of 2008."

At the Paris Bourse, these guarantees seem to be a little effect.Dexia shares had lost up to 38% in the morning, cut its losses and was down from 16.46% to 1.086 euros on a market down 2.84% to 13.30. But caution is when a special meeting of the Belgian government is expected Tuesday evening "to take stock."

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Delivery today in Seattle, industrial seat Boeing 787 Dreamliner's first B to All Nippon Airways (ANA), the company's launch long-haul next-generation American, is good news for the French aerospace industry. The latter was, for the first time, closely associated with the development of Boeing and has also lived in the pace of industrial failures and flexible program that accuses more than three years behind its original commitments.

Before the Dreamliner, Boeing's cooperation with subcontractors, but former French was limited. "Boeing has opted for the CFM-56 engine, co-developed by GE and Safran, to equip its B 737 and he turned to Dassault Systèmes to draw the B 777," says Yves Galland, president and CEO of Boeing France."The implantation depth of French aviation has made possible and with as Boeing 787 B is increased from 2 to 14 partners meeting in the French Team Boeing. We now work with hundreds of French companies, "says the CEO.

When Boeing launched the program in 2004, he decided to review its parallel in industrial organization by giving up 80% of the unit to major partners. It launches international tenders and the French make a lot. Some drop their first contract with Boeing. This is the case Latécoère that provides long-haul passenger doors of (8 air).

"For the first time a French industrialist involved in the structure of an American plane," said Yves Galland. Once a foot in the door, Latécoère won a second contract to supply the cargo doors of the B 777.For his part, Messier-Bugatti a world first on an airliner: the design of the electric brakes B 787. "After winning the contract, Messier Bugatti was referenced on the B 737 to replace the brakes," said Yves Galland no fax cash advance. For its part, Labinal was selected for the wiring of the unit, or a hundred kilometers to install per machine. A particularly crucial position on the B 787 presented "as the more electric aircraft ever designed."Just as the power conversion system entrusted Thales was also selected for in-flight entertainment and integrated flight displays.

23,000 jobs created in France

A total of ten French companies, among which there are also Zodiac, which will provide 100% of the seats of 55 B 787 ordered by ANA and management systems and waste water and slides, Dassault Systems (Catia) Messier Dowty Michelin and boarded the program which counts 821 orders from 56 airlines.According to several experts, the B 787 alone should generate between 600 and 800 million dollars in sales per year for the French industrial partners.

In total, Boeing 787 and B have shown "significantly more" than $ 4 billion purchase of components and assemblies to the French aerospace industry, 80% are made in France. Of this total, $ 2.8 billion came from direct purchases. The U.S. giant has generated 23,000 jobs in France and half direct. "Boeing buys in France ten times more value than it sells," said Yves Galland noting that Boeing will be exported to France three aircraft this year.

The rise of French subcontractors will not stop there. The "Boeing French team" is growing to meet from 17 to 18 members by 2012.

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SNCF never ceases to celebrate 30 years of its TGV. After the launch last May of a train specially decorated, a new celebration takes place Saturday night in the Gare de Lyon in Paris. The President of the SNCF Guillaume Pepy, and Nathalie Kosciusko-Morizet, Minister of Ecology and Sustainable Development, will attend a particular video show projected on the facade of the Gare de Lyon which left the first TGV, the September 22, 1981.

A few figures summarize the tremendous success of the first high-speed train developed by Alstom to accommodate all age groups, mobile executives, young, old … In all, nearly two billion passengers have taken in 30 years. 83% of French people have traveled at least once on board the TGV, which now serves 230 stations.

But the station pulled the alarm a few years ago commercial success, the TGV is not an economic powerhouse.The accounts of the industry are deteriorating, the fault, including the tolls the operator must pay to Réseau Ferré de France, the operator of the system for the use of high-speed lines. Today, nearly 30% of high-speed lines in circulation are not profitable. Guillaume Pepy regularly reminded that the company can no longer afford to invest in next-generation trains business cards.

The future railway landscape

Several projects of new lines are under way: the Rhine-Rhone, just opened, the Tours-Bordeaux, Brittany or the Loire region, not to mention the circumvention of Nimes and Montpellier. But others are virtual as the Paris-Caen. The success of the TGV has indeed given to the regions want to have "their" TGV.But the question of funding problem and use increasingly common in public-private partnership, a financing involving the state and communities in building a private group, is not a panacea.

After the festivities, Focus on the rail, a kind of rail Grenelle oragnisé by the Department, will again bring together industry players at round tables austere. Objective: To shape the future landscape railway … and give the French the prospect of other celebrations in the coming decades.

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Twenty-four years after the first world held in New Zealand, rugby world last week signed a homecoming, celebrating the opening ceremony of the 7th edition of the World Cup. Certainly, in the meantime, the world of rugby has changed profoundly, from many countries in an amateur status to a professional model. However, the edition that has just begun in the land of long white cloud, earth history of the discipline, will not be remembered in terms of costs and economic benefits. New Zealand, a small country of 4.2 million inhabitants, has in fact not the same financial resources than previous organizers. Plunged into an economic crisis, it was also affected in February by an earthquake that devastated the city and the stage of Christchurch, the second largest city.What add to the bill related to the organization, and limit the financial benefits expected from the competition.

More limited carrying capacity

Estimates of the study Mastercard "Report on the economic impact of Rugby World: 2011 World Cup," the economic activity generated by the event is expected to reach $ 654 million (479 million), 18 % less than the 2007 edition in France. Main reason: the carrying capacity, especially in the stages are not the same. In New Zealand, the largest chamber (the Eden Park in Auckland) can accommodate 60,000 rugby fans. This figure drops to 40,000 for the second largest stadium. In total, only five of the twelve speakers in the competition beyond the 30,000 seats. In France in 2007, all exceeded the 32,000 seats.Enough to blow up the number of tickets sold in the Hexagon at 2.25 million, against 1.35 million sold in 2011 according to MasterCard. Next visitors, a double standard as well, since 95,000 fans are expected in the country of Blacks against more than 325,000 in 2007.

Overall, the economic impact of the sixth edition of Rugby World Cup in 2007 was estimated at 540 million euros, of which over 85% from the tourism (spending by spectators, lodging, drinks, souvenirs …). A record that does not beat New Zealand in terms of direct benefits. It remains to know the net financial gain from the competition.Those of this edition will not be known precisely until a few weeks, but we know already that they will be affected by 550 million euros spent on building or renovating stadiums, where France had limited its expenses (most stadiums were renovated for the World Cup soccer in 1998). The catastrophe of Christchurch should also weigh on the accounts. In 2007, net income of the competition had reached about 113 million euros, while New Zealand could lose money on this event.

The hearing will be at the rendezvous

The only consolation for the organizers of New Zealand against the semi-economic success: the increasing popularity of the rugby world should not be questioned. About 4 billion viewers (cumulative audience) should follow the matches of the competition.Almost as much as 4 years ago (4.2 billion according to URS Finance and Economics and the International Rugby Board). More than 220 million euros in marketing and TV rights for the event have been sold by the IRB, against only 190 million for the French edition of 2007. The fact is that New Zealand will not see the color of money, revenue from TV rights and advertising contracts falling directly into the pocket of the Board, to fund the global development of rugby.

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FNSEA (National Federation of Farmers' Unions) is back in service Tuesday Space in Rennes, the second largest European exhibition of livestock. Beyond the hot topics of the moment, like the crisis in the hog sector, the Central Agricultural eyes on May 2012. It intends to be present in the debate of the presidential election. It prepares a summary document together its proposals for meeting the challenges of French agriculture during the next five years.

This platform will be closed in mid-November. "The French agriculture is a key sector and must be present in the Presidential debate, said Xavier Beulin, a number of FNSEA. We will ask the candidates to express themselves and engage in relation to our proposals. "

Important themes, four stand out.On the top of the stack, that of improving the competitiveness of French agriculture. It has been deteriorating over the past five years. So much so that France, land of all agricultural production has shifted from first to third place behind Germany and the Netherlands in the field of agri-food trade. Fills a gourmet meal while the French end of 2010 was listed as World Heritage Heritage of Unesco, the Hexagon now imports many of its fruits and vegetables, cheaper to produce outside our borders.

To make France more competitive firm, offers FNSEA implementation of VAT "social antidélocalisation." Its goal: to reduce by at least 30% of the hourly cost of agricultural workers to align with that of its European competitors.A key position when you know that 60% of the cost in this sector, employing 200,000 people, from the cost of labor. Such a measure would cost $ 300 to 350 million euros to the state budget.

To finance it, the future tax soft drinks would not be sufficient. "This requires an increase in VAT terms to be defined. In addition this measure would also apply to imported products as opposed to an increase in the CSG, which again would penalize French farms, "says Xavier Beulin.

Second major issue, increased efforts in research and development in agriculture on G20.With, for example, the introduction of new varieties of animal and plant more to meet consumer expectations.

For a new irrigation policy

The third point concerns the inclusion of the entrepreneurial dimension of the French farm, including the creation of new legal status and accounting standards with the possibility of bankruptcy without affecting personal property.

Finally the fourth theme relates to the environment. FNSEA advocates a new irrigation policy to create water reservoirs to store winter and summer re-use rather than let her go to the sea This implies a reduction of administrative .

FNSEA does not give instructions to vote.The responses of presidential candidates will help farmers, who are no longer systematically acquired the right to guide their choice.

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Free for now will accept cash, or take away from the call for applications for licenses 4G. Wednesday, the Council of State rejected the application for an interim operator to obtain a spreading of the payment. The sages have ruled that Free was justified "or a breach sufficiently serious and immediate interests, or consequences that may affect sustainable competitive market structure that would be likely to constitute an emergency." In other words, not Free convinced that the call for candidates favored the larger operators, who have the means to immediately implement the fixed portion of the license.

Free for all is not over. The State Council will consider the application for annulment of the procedure "in the coming months." Meanwhile, the call for applications for these frequencies will take its course. And the timing is tight.The operators concerned must submit an application before September 15 for the 2.6 GHz band and before December 15 for the 800 MHz band, which relate to the state at least 2 low fee payday advance.5 billion euros and accelerate access mobile Internet. "We were as far as possible to encourage competition. But we also need strong operators, able to achieve very significant investment for years to come, "explained the Minister of Industry Éric Besson Le Figaro on Monday.

Two other cases against the call for applications for licenses 4G remain. Several unions require the licensing to be accompanied by a clause of "location of jobs in France." Bouygues Telecom, for its part, denies that the operators have to bear the costs associated with the 4G frequency interference by the signals of TNT."We assess that risk to less than 2% of homes," said Eric Besson minimized Monday in Le Figaro. In response, however, the government will establish "a single phone number with a small call center, so that individuals can report any such interference on their TV and get the linkage with the responsible operator."