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Unavoidable. Both right and left, it is fashionable for a Prime Minister to consult the National Federation of Farmers' Unions (FNSEA) before appointing or the Minister of Agriculture. The first president of the French farmers' union, did not hide it. "It seems normal to me, democracy is a living thing," argues Xavier Beulin.

FNSEA three priorities. The first: the jurisdiction of the future minister. It should be expanded to include the food industry, hitherto in the lap of Bercy. "We can not isolate the production issues of value and foreign trade," explains Xavier Beulin. The request was consonant with that of the manufacturers themselves: "The first industry of the country will she finally be taken into account in the new government, beyond the simple farming?", Mused at the end of Last week on Twitter Jean-Rene Buisson, president of Ania, their trade association.

Second priority for the leader of the FNSEA: international. "We need the new minister has a good knowledge of international circuits and especially Europe. 2013 will be a turning point for the common agricultural policy. Many countries expect the French position on this matter. "

Third major point: the capacity for dialogue. "We had in the past ministers entered the office without special knowledge of agriculture, as the outgoing Minister Bruno Le Maire, says Xavier Beulin no faxing pay day loans. He soon learned his style and printed. What seems important is the quality of relationships that we can eat, especially on the environmental record. "

Le Foll holds the rope

Among the names floating around, both have the favor of the FNSEA. "For years we are talking to a number of interlocutors of the PS as Stéphane Le Foll who knows agricultural topics. MEP, he knows how the Commission, Parliament and how to develop the European decision, "Xavier Beulin advance. "We also have the French Parliament out of the speakers as the member of Dordogne, Germinal Peiro, spokesman for SP agricultural issues and rurality. We meet regularly, "says the boss of the FNSEA, with less effusive.

Still, the FNSEA does not seem intrusive vis-à-vis Matignon. "The subject is not the person but what we can build together, concludes Xavier Beulin. We will be loyal and responsible partners. The interest of France through a strong agriculture, agri-food sectors and strong agricultural equipment, a training system and powerful search. "

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Always on the lookout, Bright Food is poised to finally put one foot in Europe. The Chinese group was confirmed Thursday it had made an offer for 60% stake in British Weetabix, now owned by Lion Capital. The London private equity funds would retain control of 40% of the group, famous for its breakfast cereals. Bright offers itself as a brand and a story. Founded eighty years ago, "Weetabix has an excellent product portfolio, starting with the famous brand Weetabix, but also more upscale brands like (muesli) Alpen," said Wang Zongnan, president of Bright Food . The group promises to its target development in Asia and China.

The group's offer would value the Chinese company in Europe to 1.5 billion euros, according to Bright. Still subject to approval by Chinese authorities, the transaction should be finalized before the end of the year. Wang Zongnan has not hidden, in recent years, its ambition to increase its sales to nearly 18 billion euros in 2015, against 9.6 billion last year, 30% would be realized abroad. So he put on one of its upscale brands and international development.

Created in 2006 by the authorities of Shanghai in full effort of industry consolidation, Bright Food is present in milk, snacks, wine or sweets. The conglomerate, which is a shareholder of Shanghai Municipality, is virtually unknown outside its borders except for his white candy White Rabbit, the texture of fudge.

And his Chinese passport seems sometimes penalize its attempts to internationalize. In 2010, he has successively acquired the Australian sugar and CSR of United Biscuit Manufacturer – UK too – of Choco BN. He lost to a competitor Singapore for the first and threw in the towel for the second American to win the GNC, a manufacturer of nutritional supplements and other vitamins. In vain again.

Market access to China

In early 2011, Bright was a close interest in Yoplait, while seeking a buyer. His first offer was even more generous. But it is the American General Mills prevailed. Last summer, Bright is however managed to buy 75% of the Australian Manassen.

Today the rich Chinese group is continuing its efforts and hopes to interest foreigners with an attractive and access to the huge Chinese market. China has already overtaken the U.S. as the first grocery market in the world, with 737 billion euros in turnover. The steady rise in living standards and further changes in eating habits still promise a bright future for industry players in the Middle Kingdom.

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It is ultimately the advertising that comes out of TF1 winner of the tender conducted by Al-Jazeera Sport for its channels and Bein Bein Sport 1 Sport 2 which should emerge in the coming weeks.

The Qatari group launched its bid in March and France Televisions, Lagardère, TF1 and the Amaury group competed for the contract.

Advertising TF1 finally won just days after the distribution of matches of Euro Foot 2012 and 2016 between Al-Jazeera Sport for all games and TF1 and M6 in 19 games for free TV.

The links between the first private channel free and Qatari sports channel, inbound to the new pay-TV market, is growing.

In his bid Al Jazeera demanded a minimum guarantee, which will prove invaluable in the early months of the launch of Bein Sport 1 and 2, which have not yet many paying subscribers. 

Al-Jazeera Sport had stated aim at the target of men 25 to 49 years, a target perfectly complementary to that of the TF1 channel aimed rather housewives under 50 years. The contract is also based on a consultant's study to estimate that in France Greenwich 3 million people would be willing to take a subscription to a sports channel profile corresponding to those of the Qatari group business cards.

"Your heart beats to the rhythm of sport"

To specify the color, the paper book as the signature strings: "Your heart beats to the rhythm of the sport." Moreover, the tender would encourage candidates to consider two perimeters market. One very large if the offer of Al-Jazeera Sport is broadcast on all platforms, including CanalSat. The other narrower, if the strings are set only by ADSL operators: Bouygues Telecom, SFR, Orange Free. However, no details were given in terms of audience expected. Finally, the Qatari group wants its advertising strategy is cross-platform and affects both its channels, its website that its mobile applications.

According to one expert, advertising revenue channels Al-Jazeera should be included and remain marginal "to the maximum between 3 and 5 million euros." What suggest, according to some relatives, the management contract could be a prelude to broader alliances.

For 30 years, Ikea would have dreamed best advertisement. But a month after the revelation of illegal surveillance practices of employees and customers by Duck chained Mediapart then, the direction of Ikea France wants to show it has taken stock of the situation. Vanoverbeke Stefan, head of the French subsidiary of the Swedish furniture giant, yesterday presented its action plan and its working group to improve the image of the group being undermined by the discovery of internal mails mentioning the use of detectives private and the font file. Activities that led to Ikea France sidelined several top executives, including Jean-Louis Baillot, CEO of the subsidiary at the relevant time. "An internal audit by an independent firm has established that there had been research practices of information not consistent with our values. This is unacceptable and I regret it, "said Stefan Vanoverbeke. The current owner is careful however to discuss the future of the people involved to "preserve the presumption of innocence" and leave the floor of Versailles, seized by the CFDT union, do his job. "It is up to judges to say what is illegal or not. We just want to cooperate, "he said.

A pilot initiative

And as proof of his goodwill, Ikea France, which has already seen its headquarters raided and visited by the CNIL (Commission Nationale Informatique and freedoms) in its stores, plans to give the prosecutor the results of its internal audit. But it is mostly a working basis for a group of four managers responsible for "strengthening the values ​​and ethical standards." "It's not an excuse but it does not direct a company of 10,000 employees as a company that has only 500. The findings of the survey showed us that our way of working no longer fit our size, "explains Stefan Vanoverbeke.

Ikea already had a code of conduct but the group had been working to develop a global charter. Irregularities discovered in France gave a good boost to the initiative, even if the boss of Ikea France considers that there is "no reason to believe that such practices occurred in other countries where group is established. " No investigation has been carried out elsewhere. "France will be a pilot," he says. Beginning in June, the working group should thus be able to make concrete proposals for reforming corporate governance, support managers and staff, recruitment of technical change but also monitor compliance with the group values . "We developed this action plan because we want to act quickly to give answers to our employees, social partners and customers. But we hope that these answers are of quality, "says the CEO that all employees of the group can now contact directly by e-mail. For clients, Stefan Vanoverbeke remains attentive to comments left on forums where he received "varying degrees of concern." Not enough empty stores nor sinking sales, however.

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Employees searching for meaning at work? Corporate foundations may well be a response to this need. These structures serve the general interest in working relationship with associations, involve more and more widely in staff actions.

This is certainly one of the conclusions of the first barometer of corporate foundations, led by "IMS-take to the City" (*), ring exchange chaired by Claude Bebear, accompanying 230 companies to date in their "social commitment".

Eight out of ten foundations to offer and company employees to get involved. "We support only for projects likely to involve employees," said Severine Coutet, secretary general of the Fondation HSBC created in 2008 around the educational and environmental themes. "This involvement strengthens the sense of belonging to the company," she says. Ultimately 30% of the employees involved, which is huge.

The study also reveals that this patronage focuses on the causes that are related to the company's business (52% say this), with behind the idea, attractive to employees, the company and Foundation share similar values.

Review the social contract

Created two years ago, the fledgling foundation Monoprix, has directly asked his staff to define its field of action. Three were identified: the integration of young people, improving mobility and accessibility of elderly and disabled, the fight against isolation. "Things related to the mission that Monoprix is ​​to provide basic necessities and be a social city," says Catherine Ranieri, general delegate of the foundation, which speaks of "significant internal tool federation " pay day advance. It turns out that these problems are not unlike that of some of its employees, 80% are at the minimum wage

.

Upon the establishment of the foundation Monoprix, the works council has also questioned the direction of the actions put in place for its own employees … The answer was quick to come with the announced creation of a social fund for employees. Foundations and would require companies to review their own social contract

.

What about the causes supported by the foundation? The barometer reveals top education (59%), advocacy (58%), and employability (52%). Young people are the target audience (52%). And despite the crisis, companies are investing as much explains IMS: third has a budget of over 1 million euros.

Since the creation of foundation status of companies in 1990, 450 structures have emerged, the 2003 Act, concerning patronage (with 60% rate of tax deductions) having accelerated the movement.

(*) Quantitative study conducted in fall 2011 conducted among 68 foundations, supplemented by a qualitative study of 12 foundation leaders.

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Since the beginning of the year, France can count on a new ambassador in U.S. supermarkets: the Teddy Bear Marshmallow. The chocolate confectionery iconic Cémoi, which this year celebrates its fiftieth anniversary, was called "So Pretty" across the Atlantic. She will seduce children and adults in Canada and the United States. They currently represent a drop from the 400 million Bears produced annually in the plant Villeneuve d'Ascq.

"We ask our pawns in North America, says Patrick Poirrier, CEO Cémoi first chocolatier in the Hexagon with his trade supplier to brands (MDD), who made last year 750 million euros of turnover. We have there an approach to French fashion products. In three years, we increased our sales by 30%. "If Cémoi not realize yet that 35% of its turnover abroad, it counts including the United States to accelerate.

Focus on Africa

The company, based in Perpignan, which is 900 million euros in turnover by 2015, will open next month an office in New York. He intends to take advantage of the recent development of MDD in the chocolate sector and leverage its brand. There, Cémoi – which adjusts its revenues in each country – relies on its truffles, which are a little Eiffel Tower on their packages, and its dark chocolate ranges, a fast-growing segment on which there is still little Deals in North America payday loans. For now, we deliver from our ten factories located in France, "says CEO, grand-son of the founder, who does not rule out making acquisitions in the United States.  

Other fast-growing region for three years, the Eastern Europe (35%), which represents nearly 10% of total production. "The increase in living standards, particularly in Poland, where we have a factory of industrial products, driving growth," said Patrick Poirrier.

In emerging markets, Cémoi prefers to pass his turn now in Asia, having suffered a failure in China in the 1990s. Instead, it set course for sub-Saharan Africa, where he bet on population growth and economic take-off, and its historical presence in Côte d'Ivoire through a processing plant. "We're going to floor on small packaging and on basic products such as chocolate spread," said Patrick Poirrier.

Finally, while the cocoa supply will become critical to the future (it will take one million tonnes in the next decade), Cémoi strengthens its role on the upstream. For two years he sells beans to other chocolatiers, tired of going through middlemen or traders. A new market for Cémoi, which now boasts its presence in the entire chain.

17 billion euros in investments, 164,000 jobs directly and 97,000 indirectly. Which to house the mammoth project? Madrid against Barcelona: the contenders are the most powerful cities of Spain … and two eternal rivals, in politics as on the football field.

A funny clásico, fanned by a singular trophy: the U.S. company Las Vegas Sands wants to establish in Spain's largest casino complex on the Old Continent. "Eurovegas" must be the European version of the world capital of the game Six casinos, 36,000 hotel rooms, three golf courses, a 15,000-seat auditorium

.

The figures, astronomical, are salivating entrepreneurs and politicians, while the country is mired in negative growth and an unemployment rate near 23%. The real estate engine "miracle" Spanish is down. Regions and municipalities in crisis seek relays create jobs and tax revenue.

In desperation, local politicians are suitable for all investors games. Left to take a project still vague for a real growth driver. Leaves to forget that five years ago, a similar idea had generated the same enthusiasm in Aragon, before developers do not suddenly reverse.

Barcelona or Madrid? Sheldon Adelson, owner of Las Vegas Sands, hesitates. After a year of study and 7.6 million euros spent, however, the decision must fall rapidly before the summer, the billionaire promises.

Rebates and exemptions

His communications director, Ron Reese, said the two cities "are tied." The project, said Reese, who will go to that show the more "flexible". The list of requirements is long Adelson as a letter to Santa. His company is seeking exemptions from social contributions and tax rebates. She wants the standards against money laundering to be relaxed to facilitate, she said, remittances players. Besides other applications wackiest, like creating a MBA in the gaming industry, or the lifting of the ban on smoking in rooms.

These requirements seem exorbitant to upset any politician. In Barcelona, ​​we recall that the project needs to attract 11 million visitors. "Quality tourism" believes the President of Catalonia, Artur Mas.

In Madrid, the figure of 260,000 jobs dizzy: it represents half the number of unemployed in the region. The president of the autonomous government, Esperanza Aguirre, has promised to make "all necessary legal modifications, as they do not violate [its] principles."

Demonstration in Madrid

Thousands of people rallied Sunday in the streets of Madrid to the appeal of unions, against labor reform implemented by the government the right to fight against unemployment, the mobilization test before a general strike scheduled for March 29.

The two main Spanish unions, UGT and CCOO, have called for demonstrations in 60 cities in Spain, to protest a reform they deem "unfair and ineffective" and "defense of public services".

Carrying red flags and placards with the words "no budget cuts", "No to social regression", shouting "we will not pay their debts with health and education", thousands of protesters stormed the center Madrid. 

The Conservative government of Mariano Rajoy adopted on February 11 for further reform of labor market flexibility, including lower redundancy payments and measures to stimulate youth employment.

Entrepreneurs can now expect to spend less time on paperwork they must complete to satisfy the administration. The National Assembly finally passed the bill Wednesday on the easing of administrative procedures despite the guerrilla led by the left. Socialist deputies and senators have decided to seize the Constitutional Council on this legislation. François Rebsamen, President of the Socialist Group of the Senate, said the referral should be made Friday.

"Francois Hollande has displayed duplicity and said on TF1 to a contractor who asked that it was essential to reduce the administrative burden on enterprises when, at the same time, François Hollande, the Socialist member of the Assembly national, and Jean-Marc Ayrault defended a motion to dismiss on the simplification of the text. Simplification is neither right nor left. It is pragmatic and expected by economic agents, "said Frederic Lefebvre Thursday, Secretary of State for SMEs, with more of the 145 measures that will be implemented in the presence of Jean-Luc Warsmann (UMP), President of the Law Committee of the National Assembly and author of the bill payday loans.

New areas

The measures apply to both the conditions of entitlement to holiday pay as procurement of low value, the secured cabinet containing all the digital business information required by the government that the 240 million ballot wages published each year. The latter, with up to 30 lines, will be simplified in several steps. The items on the Social Security taxes and social contributions will be easier to understand from the 1st January 2013. Those on unemployment contributions, pension contributions and additional pension will be from 1 January 2015.

The device of the rescript in office, which allows a company to ask its opinion to the administration, will be improved. It will be extended to new areas such as rules for calculating payroll. The administration will respond within a specified time.

Most companies only file with the court an annual report containing information that can benefit their competitors. To monitor the implementation of 145 measures, Frédéric Lefebvre install the March 19 Committee of the reduction of paperwork consisting of officials and entrepreneurs.

In an interview with Le Figaro magazine, the head of state said he hopes to hold a referendum on the rights and duties of the job seekers. In the future reform that calls for the compensation of the unemployed "is not an allowance is touched passively", but the consideration for the training that will follow. "After this training, which becomes mandatory, the unemployed will be required to accept the first offer of employment corresponding to the occupation for which he has been trained," said Nicolas Sarkozy.

Already, job seekers are subject to obligations of this type. Since the Act of 1 August 2008 on the Rights and Duties of job seekers, denial of training or a job offer is indeed punishable.

According to this text, the unemployed person establishes with his counselor that employment center called a "personal project of access to employment." Specifically, are reviewed the experience of the job seeker, the type of job he seeks, his training, salary expectations, geographic preferences … All this – updated every three months – to define the contents of the famous "reasonable job offer", also introduced by the 2008 Act, that the unemployed can not refuse more than twice.

"Mini-jobs"

In case of double unjustified refusal, the unemployed person is removed from lists of employment center. The penalty is two months, during which it does not affect unemployment benefits. The same penalty applies if not responding to a summons from the employment center or refuses to develop his personal project. In case of refusal of an offer of training, the radiation is reduced to a period of 15 days. In principle, the more time passes since registration at employment center, less the unemployed may be demanding, at least in the geographical and salary plans. After a year, only paid less than the amount of compensation may be denied.

This tightening of compensation has been implemented in many European countries since the early 1990s. Germany in particular, the reform called "Hartz IV", initiated by the Schröder government since 2002, reduced the duration of benefits for job seekers to a period of 12 months, and forces the unemployed to accept all types of employment, including "mini-jobs" low paid. According to a recent report, if this reform has clearly helped to reduce unemployment across the Rhine, it also helped to increase the share of part-time jobs and impoverishing an entire segment of the population.

Radiation

In France, however, radiation for refusing reasonable offers of employment are rare. First, because the job seeker sets himself the criteria of this reasonable offer. It can also, if he wishes not occupy this or that particular position, voluntarily miss a job interview … "It would be productive to force against job seekers to accept any offer, justify one employment center. They are not motivated, quickly find themselves the way of employment center, and businesses, for their part, would not want to use us. "  

"In fact, the 2008 law has not really changed practices, confirms Tuchszirer Carole, a researcher at the Centre for Employment Studies (EEC). When she came into force, the economic crisis has changed the order of priorities, putting at the forefront of unemployment compensation, and making it more difficult proposition of job. "

Since the entry into force of the law, the number of administrative radiation has also not increased, however: last December, some 40,000 people have been de-listed employment center, against 50,000 in December 2007. Unemployed essentially excluded from compensation for failing presented at a meeting, rather than refusing an offer or training. As recalled by Nicolas Sarkozy in his interview with Le Figaro magazine, 75% of requests for training the unemployed are not met.  

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On the wire! After spending almost the entire session in the red, the CAC 40 rallied in the very last lap. At the finish he returned 1.23% to 2856.97 points. But on the whole has lost 4.7%. And since the beginning of the year, he left nearly 25%.

Yesterday the market was still tune in slow motion. The trade volume has exceeded painfully € 2 billion on the great values ​​of the Paris stock exchange payday loans. On this day of "Black Friday" in U.S. markets opened for a half session. This day, like every day after Thanksgiving, sounds the start of the race for Christmas Atlantique.Chasse addition to good affairesAprès six consecutive sessions of sharp declines, few operators present at the Paris Stock Exchange engaged in an intense bargain hunting in financials and cyclicals.