A French developed the mobile wallet Google
Ingenico is a giant step into the world of contactless payments. The world's leading payment solutions announced on Friday its participation in the Google Wallet, presented yesterday by the Internet giant. This mobile application allows mobile users to pay at once, by housing credit card information in their phone or powering a prepaid card, but also enjoy special offers from merchants, and validate cards fidelity.
"Our common payment solution will transform the traditional payment terminals to an outlet into a true point of care and thereby improve the purchasing for consumers," says Philippe Lazare, Ingenico's CEO in a statement."This new solution will allow consumers not only pay with the electronic purse but Google also benefit from a range of value-added services," he adds.
For Google, this partnership makes sense. With an installed base of more than 15 million handsets worldwide, Ingenico has a large strike force. The French group will therefore support its customers' in the implementation of the electronic wallet based on its new generation of terminals Telium secure. "
At the Paris Bourse, investors welcomed the news. Around 9:30, the track takes off from Ingenico 5.39% to 32.25 euros on a market up 1.28%. He signed the largest increase in the SBF 120.
Ensuring security
In addition, Ingenico, Google has partnered with Mastercard, the bank Citigroup and First Data encryption specialist.The application they offer is only for smartphone Android, including Nexus S designed by Google, equipped with an NFC chip, which transmits the data bank without contact. To finalize their purchases, customers will get their phone while in the merchant's payment terminal. Security level, the application will be locked by a code and the system will be disconnected whenever the screen is off. In case of loss, a call should be enough to disable all the payment function.
With geotagging, merchants partners will alert consumers bargain of the moment. These can be transferred with one click on their phone to benefit at the time of payment. Google will receive a commission on sales, as is already done community sites Facebook and Groupon.In contrast, the Internet giant would levy any commission on the payment themselves.
Google Wallet, currently in testing, should be accessible to mobile users in New York and San Francisco this summer, before an extension to the entire U.S., then Europe and Asia.
Welcome to the "era of Mo Lo
While the experiences of contactless payment multiply without achieving truly convincing, Google hopes to attract consumers and merchants to the technology. "This is a problem of the egg and the chicken. We plan to present convincing arguments that people are getting into, "said Osama Bedier, head of payments at the Internet giant. "We believe that 2011 and beyond will be the era of Mo Lo: Local trade with the Mobile Internet," says Stephanie Tilenius con side, Google sponsors activities related to trade.Google estimates that in 2014, less than half the mobile phones will be equipped with chips to transfer data without contact.
With this application, the Internet giant will gain valuable information on the consumption patterns of mobile users. Like the merchants who benefit from a powerful marketing. But fears about breaches of privacy might just be the main obstacle to the development of this technology.
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