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Treasury bills do not suffer from degradation of the note of the United States. Instead, rates remain historically low. U.S. finances are parties to drift, but investors have long known, and such a decision undermines their confidence in the ability of the United States to meet its repayments. "On the contrary, the threat of similar actions in other states has positive points: it encourages the ECB to carry more debt buyer of European public and invites States to precipitate the budgetary consolidation measures, which will strengthen intrinsic quality of government securities, "relativize Patrick Artus, Research Director of Studies and Natixis.

In fact, it is especially risky assets, which suffer from fears of contagion cuts ratings of sovereign debt payday loan.Evidenced by the plummeting global stock indexes following the shock announcement Standard & Poor's. Over the past five trading days, the Cac 40 lost almost 8%, and the index companies were affected differently. These are "primarily growth stocks" that have suffered the most, says Patrick Artus, "since the fall of 2400 billion over ten years the U.S. deficit will cost a point of growth the first year." Over the period, it is almost 70 billion euros in market capitalization went up in smoke. The equivalent (almost) the biggest company in France, namely Total!

In the night from Friday to Saturday, S & P downgraded the rating of the United States, from "AAA" to "AA +". This historic announcement, which comes as the markets have closed a black week, plunged the financial world into the unknown. Munis Hassim, professor at the Institut d'Etudes Politiques de Paris, explains why such degradation threatens the U.S. economy, the first world power, and identifies the situation to that of Japan in the 1990s.

Is the degradation of the notes of the United States plunges us into a new crisis?

The fact that the United States lose their triple-A means that they have a slightly higher probability of defaulting. But by switching to "AA +", this probability is very low. Moreover, experts and analysts do not believe at all a failure to pay the largest economy in the world. So there is no reason to panic.However, the multiple consequences which such degradation can they prove to be very disturbing.

For example?

The fact that S & P has dared to sacrifice the American note puts enormous pressure on other countries rated AAA, particularly in Europe as the UK or even France. This announcement will fuel fears of a contagion of degradation of notes, when the markets seemed to panic this week. In Italy and Spain (already degraded) in particular, tensions are rising, although they seem to be the new target markets. Moreover, the impact on the banks direct. They will have to review their capital allocation taking into account the appearance of more risky U.S. bonds they hold, as they impose the new international regulations, to strengthen the solvency of banks (Basel III).The recent bank stress tests, whose results were given there only three weeks, have already lost all credibility because they did not include either a restructuring of the Greek debt, or a deterioration note the United States.

Why such a lowering of note can threaten the global economy?

When the debt rating of long-term decline in the U.S., this means that more may not be refunded if the creditor is. However, the markets, the risk is remunerated by interest rates: if I am less sure of being repaid, so I request a higher rate. Thus, losing the "AAA", the U.S. interest rates at 5 years, 10, 20, 30, will mechanically increase.And if rates rise, it's a downward spiral of investment and consumption that will engage, which produces more unemployment, less tax revenue and public expenditure. This government deficits widen further, and sovereign debt. But during the past two weeks very turbulent markets, the U.S. long rates remained very low. There have never been so low, a sign of investor confidence.

There is still a little time, no one imagined the United States lose their AAA. How did they get there?

The problem the U.S. is that they have more flexibility, or a monetary point of view, or budget.On the one hand, monetary policy can not be more accommodating, having pumped billions and billions of dollars of liquidity into the markets and set the interest rate floor (they are between 0% and 0.5 %) to restore the U.S. economy weighed down by the subprime crisis that has capitulated Lehman Brothers, three years ago. On the other, public spending has been poorly controlled, while the U.S. tax burden is already high. Difficult in these conditions for fiscal consolidation.

It is like in Japan twenty years ago …

Exactly, you are right in the Japanese-style scenario. The United States could enter a situation of liquidity trap in which Japan was mired in the 1990s, but never really escape. Rates were zero and sluggish growth, while prices fell, leaving Japan trapped.United States, the U.S. central bank, the Fed is now more capable of supporting the U.S. economy, which has not really recovered from the crisis, according to the latest statistics. Growth for 2011 looks less than expected, despite the monetary support giant that has been deployed. It remains to be seen whether this will result in deflation (lower prices) or if inflation will return. The best case scenario would be the second, to prevent the United States is experiencing a "lost decade" in Japan.

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After considering the price of flour in supermarkets and those of certain financial products, the European Commission is vigilant in fine watchmaking. The competition regulator on Friday launched an investigation into the agreements and dominant positions among manufacturers of luxury watches, trying to see if they have agreed to refuse to supply spare parts to independent repairers.

"The Commission informed the parties concerned and the competition authorities of the Member States of the opening of the proceedings in this case," said the European Commission in a statement.

The investigation follows a complaint filed in 2004 by the European Confederation of Associations of watch repairers (CEAHR) for alleged violation of competition rules of the European Union.Multi-brand repairers had indeed used to make many of the repairs of luxury watches. But from 2002, according to CEAHR, manufacturers of luxury watches began to refuse to supply spare parts to multi-brand repairers who were not part of their repair networks. The CEAHR therefore seeks the condemnation of the practice, saying it could force independent repairers to put the key under the door.

The European competition regulator rejected its complaint in 2008 for lack of Community interest. Then the decision was overturned by the European Court of Justice (ECJ) in December 2010. This does not prevent the European Commission to be cautious about this.She stresses that the opening of an investigation does not mean it already has evidence about the existence of an offense. And yet, no manufacturer of luxury watches is specifically under investigation.

Annick Goutal perfumes changes hands. Korean cosmetics group Amore Pacific, which owns the Lolita Lempicka fragrance and cosmetics Laneige, acquired the French brand to the U.S. fund Starwood Capital. The latter had acquired in 2005 by taking control of several jewels of the Taittinger family group: hotels Crillon and Lutetia or Baccarat crystal pay day loans.

Goutal perfumes, bought by Taittinger in 1985 and still led by Brigitte Taittinger, had been founded by Annick Goutal in 1981. The brand has stores in France, Belgium, UK and Canada, but mainly distribution agreements with 1300 stores in twenty countries. Amore Pacific sees growth potential in Asia.

A lifeline to 158 billion euros. The Greek Government did not hide his relief on Friday. He said that local banks were now able to overcome the crisis and promised to accelerate reforms, fight against tax evasion and privatization in mind. The entourage of the Prime Minister insists that the country now has an obligation of result and ensures that it will manage to escape the nightmare of debt.

A view that is far from sharing all the Greeks. A good part of them remains in an attitude of rejection of "the dictatorship of the markets." For Giorgos Delastik, political analyst, "Europe has saved Greece and its banks but not the Greeks. The country is under the supervision of the EU budget and the IMF for many years. It is humiliating that Greece is so singled out. And Greece is a kind of European laboratory.Wage cuts and new taxes imposed, will be too soon in all countries without exception. "

The hope of a recovery

Point of the Brussels agreement, however, found favor in his eyes: "The most positive is that Europe keeps its promises to implement an economic recovery strategy." The compromise provides that Greece has a largest share of EU funding for development (the so-called "structural funds"). For the economist Alexandros Paparsenos, "is the best announcement of the summit. By reducing debt and injecting money into the development, financing of infrastructure and major projects, it gives people hope for a recovery.The rigor was not an option and now hopefully return to a positive growth rate early 2012, "said he.

As part of the compromise on Thursday night, the banks had to make sacrifices. In the Greek banking sector, the tone is at the discretion. "This decision removes the pressure on Greece and will allow him to return to the market in three years to borrow large sums," hopes the president of a major Greek bank, on condition of anonymity. "Instead of paying 14 billion euros in interest rates, or 6% of GDP, the country will pay 11.5 billion. By cons, now the government has no excuses, he says. The Europeans, creditors, the people, everyone made an effort. This requires that led George Papandreou promised reforms in a fair and especially the privatization program.He has to channel the discontent of the Greeks, some want to boycott the system, and it encourages us to lend to entrepreneurs to boost the economy. "

The risk of a new social explosion will be part of the challenge of the Papandreou government. After the indefinite strike of taxi drivers, other sectors such as marine and port workers, announced that they observe similar movements. The game will be tight.

It is a page in the history of Paule Ka, the ready-to-wear clothing, which has just been turned. Serge Cajfinger – President, Artistic Director and founder of the brand there are twenty-three years – and his family transferred control of the company to an investment fund Change Capital, which specializes in retail and consumer goods . Serge Cajfinger, 56, remains in control, but keeps his family that 30% stake in Paule Ka, known for her dresses inspired by fashion icons of the 1950s and 1960s.

Change Capital's arrival also marks the start of the Deposit, which held 17% of the company since 2007 through one of its funds, Heritage and Creation.

It is a success story in the French-Change Capital, which was a shareholder of the Jil Sander label and distributor of garden furniture Unopiu 'adds to its portfolio."Paule Ka dresses women 25 to 55 years, both for work and special occasions, combining a quality worthy of the luxury and affordable, says Stephan Lobmeyr, Partner at Change Capital, created in 2004 by Luc Vandevelde , former president of Carrefour and Marks & Spencer. There are not many brands with such a position and grow as regular "/

The brand, which has weathered the crisis with no air pocket, grew by 17% of its turnover (40 million), related to sales of its own stores (8 stores) and the acceleration of its order book from the department stores (29 outlets) and multi (370).

Ségolène Royal in 2007

The new majority wants to move up a gear. In the provinces, he intends to develop the number of stores as in large cities.In Paris, where the brand was born in the Marais district, opening in 2007 of its flagship on Rue Saint-Honore has given greater visibility.

As for the international Paule Ka is present in 53 countries, it could be within five years 65% of sales, against 50% today. Leaders and are working on a new shareholder settlement in the United States with the opening of a shop in New York within a year. They would be well set the mark on Madison Avenue."In countries where we are not yet present, we are entering a flagship, and we aim to grow between 50-50 own stores and multibrand," said Anthony Bing, deputy general manager of the company.

In China, another key market for the future, Paule Ka has signed an agreement with a franchise partner, the Hengdian Group, which plans to open 14 corners in the first five years and a shop by the end of the year Hangzhou, two hours from Shanghai. In Asia, the brand – who dressed Ségolène Royal during the last election – has already attracted the fashionistas in Hong Kong, Singapore and Japan. In Europe, the company hopes to double its number of stores as the next five years, starting with a location in Madrid in September. By broadening the territory of Paule Ka, Change Capital aims to double sales of the brand by 2016.

• What are they? Rating agencies are tasked, in theory, to assess independently the risk of bankruptcy or non payment of an economic issuing debt securities such as bonds. Clearly, they inform investors of their risk if they lend themselves to such corporation or such State. They each have a rating scale ranging from AAA (triple A) to CCC.

The score is after work for analyzing economic and financial figures and results from a collective decision of the agency's analysts. This is an opinion, say the agencies, not a recommendation to buy or sell a security or a share of a company.

• The impact of the notes. Rating, reflecting the risk of bankruptcy of a company or a state, however, has taken a very important rated entities and investors.For states and businesses alike, a note degraded resulting in an increase in interest rates. So when they want to borrow, it costs more.

Investors should in turn may sell certain debt securities to meet internal and financial regulations. A portfolio manager consists of obligations and will maintain a balance between built-risky securities and less risky. If a portion of its securities, such as Greek bonds, for example, is degraded, it will have to part for not only its portfolio becomes too risky.

• Who owns the agency? Moody's is an American company listed and independently owned up to 13% by billionaire Warren Buffett. Fitch is majority owned by French financial company Fimalac, founded by Marc Ladreit de Lacharriere and 20% of the group Hearst.Standard & Poor's is owned by U.S. publisher McGraw-Hill Companies.

• Who pays? "Typically, a rating agency is paid by the entities who want to receive a note or those that use the note" on a subscription basis, says Standard & Poor's. 2009 according to the scale of the latter for the United States, a large company must pay at least $ 70,000 at the beginning of the rating process, then a subscription of "surveillance" amounting to about half the original amount cash advances pay day loan. Each time it will issue the debt markets, it will perform in addition to a commission of 0.045% of the transaction. The amounts are similar in Europe.

Today, about 90% of revenue comes from credit rating agencies rated entities, is Norbert Gaillard, in his book "The rating agencies' published in The Discovery.

• Conflicts of interest.The crisis "subprime" mortgages at risk, has highlighted the limitations of the current agencies. Paid by companies that want to be noted, agencies are sometimes tempted to assign a higher rating than actually deserved to win a contract to the detriment of its other two competitors.

A former analyst at Moody's, Mark Froeb, has launched scathing attacks against his former employer before the Commission of Inquiry on the financial crisis in the U.S. Senate. "When I left Moody's (2008, Ed), the worst fear of one analyst was not necessarily something that would jeopardize the market share of Moody's, to cause harm to its sales ( …) and losing his job accordingly, "he complained. However, an analyst should only concern "to contribute to a rating that would be false."

• Agencies very profitable.With the increasing complexity of financial markets, the agencies argue that it is becoming increasingly expensive to analyze the risk of failure of economic actors. Therefore, in the 70's, they began to charge companies to notaient.

This business model provides a very high cost to agencies. Moody's expects an operating margin (operating profit to net sales) of between 38% and 40% in 2011. Standard & Poor's 43% in the first quarter of 2011 alone and Fitch 58% for the year 2010/2011 shifted.

The Paris Bourse is expected to remain on the path to higher Friday morning after a nice session already saved up last night having completed 40 leCac an increase of 1.48% to 3892.21 points. The Greek situation reassured the financial world yesterday, as the Greek Parliament finally adopted the unpopular austerity plan, paving the way for the release of a next tranche of aid from the European Union and the Fund IMF. The euro has risen, moving at more than $ 1.45 this morning.

If no statistical significance is expected today, investors will monitor the U.S., where the issue of debt escalates. One report indicates that U.S. lawmakers should agree within three weeks on raising the debt ceiling, or the country will default.Timothy Geithner, the Secretary of the Treasury, would resign.

The figures in the automotive market

The Committee of French Automobile Manufacturers (CCFA) will release figures this morning the car market for the month of June and the first half.

Renault breaks the price of his Renault Twingo, faced with falling sales, will sell for the first time one of his vehicles, the little Twingo at a price lower than the Logan, the model input range of its Romanian subsidiary Dacia, according to La Tribune.

PSA is increasing in India The automaker is expected to invest 620 million euros in building its future manufacturing site in India, according to Les Echos. PSA will implement this facility in the state of Tamil Nadu, south of the country.

EDF EN signs a big contract

EDF.EDF Energies Nouvelles, a subsidiary of French group dedicated to renewable energy, has signed with the Danish Vestas Wind Systems for the use of wind turbines in Europe and the United States. The contract could provide the French operator up to 2000 megawatts over the period 2012-2014. The transaction amount was not disclosed.

LVMH.Philippe Pascal, who led for ten years, watches and jewelry division of LVMH, has been appointed adviser to Bernard Arnault, CEO of the world's number one luxury.

Areva said Thursday that the strategy developed since the creation of nuclear group by Anne Lauvergeon was a "success" and that his replacement did not involve a change of course.

EADS said Thursday the success of the acquisition, through its subsidiary Eurocopter, the Canadian aerospace supplier Vector Aerospace, 98.32% of shares were made to the offer made in late May.

TF1 announced Thursday to be in negotiations to become the sole shareholder of Metro France, the eponymous owner of the free newspaper which claims 2.4 million daily readers.

Carrefour has signed an agreement with Pixmania, the specialist in consumer electronics, to catch up in online sales of non-food.

Bénéteau sailboats world's leading manufacturer, said that sales in the first nine months of fiscal year 2010-2011 and the level of its order book allowed him to confirm its objective of annual turnover of 920 million euros.

BioAlliance announced Friday the launch of a capital increase of EUR 16.6 million to accelerate development of its portfolio of orphan drugs in oncology, particularly Livatag.

The French presidency of the G20 has a real workhorse: the fight against agricultural price volatility and put agriculture at the heart of the investments to ensure food security. In fact, this summit today and tomorrow brings together the ministers of agriculture of 20 countries representing 85% of world production, is a first in the annals of the G20 to put the assets of France. On the eve of the opening, the Minister of Agriculture, Bruno Le Maire, recognizes this: if an action plan has five points on the table, "it will be difficult to reach an agreement, both differences are profound. " No question as to aim for a minimum agreement. "We prefer to fail rather than give up a point.It is a coherent whole that can handle all causes, "insists on the ministry.

• Transparency in Physical

The most concrete commitment, it would create a database, called Friends Information System (agricultural markets) and hosted at FAO. To provide information that is "clear and transparent" about global levels of production, consumption and stocks, initially focused on corn, soybeans, rice and wheat. This involves the cooperation of private groups such as Cargill and Dreyfus. This should lead to a consensus, despite the reluctance of China and India on issues of sovereignty. They are willing to engage on the condition of technical assistance such as satellite photos.

• Increased productivity

Again, this measure of common sense could rally all members of the G20.This is to encourage investment in global agriculture by focusing on innovation to improve yields of wheat and rice. The challenge: increase of 70% of world agricultural production by 2050 to feed 50% more mouths payday loan companies. The draft declaration emphasizes the need to develop public-private partnerships, a point without critics in the major emerging countries.

• Coordination of global agricultural production

In order not to replicate the Russian episode last summer, the French Presidency pushing for the establishment of a Rapid Response Forum (RRF), which should facilitate the coordination of agricultural trade policies. A measure criticized by the United States and Australia, which refer this matter to the World Trade Organization. The subject of biofuels, blamed as a factor of volatility, pass second.The project calls for a "strengthening of the analysis between the production of biofuels and the food."

• Reduce the effects of volatility on the most vulnerable countries

The World Bank should encourage the establishment of contractual instruments such as loans cyclical, ensuring access to credit and risk coverage to the poorest countries. It also reserves to provide for humanitarian relief. The term "stock" was carefully excluded to avoid offending the most reluctant, USA, Argentina and Brazil, particularly hostile to administered prices.

• Regulation of financial markets

Railing against excessive speculation, Nicolas Sarkozy promised more regulation of financial markets.On this point, the final statement is likely to be modest, returning responsibility to the finance ministers, themselves remain highly dependent on market authorities. The text could, however, contain some recommendations, including imposing position limits, as is already done in Chicago.

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It unanimously that members have voted to delete one of the cornerstone of the quinquennium of Nicolas Sarkozy. On the night of Friday to Saturday at a little over two hours of the morning, the parliamentarians adopted rule repealing the tax shield, established in 2007 to limit to 50% income taxation. All of the supplementary budget will in turn be a formal vote on Tuesday afternoon.

Strongly contested by the opposition and discussed in the majority, sending checks every year to the wealthiest taxpayers had come to interfere with government. In 2010, a total of 678 million euros that the state has returned to the beneficiaries of this measure, a figure slightly higher than in 2009 (EUR 586 million). Especially, like last year, is only a small fraction of some 592,000 taxpayers subject to the ISF who earned the largest amounts recovered.If the amount of average check totaled 40,908 euros, the richest 7% received 60% of the amount paid, or 381,000 euros on average.

To the dismay of Socialist deputies, the government's plan, however, does not remove the tax shield that from 2012 on taxes paid on income in 2011. According to the deputy PS Jerome Cahuzac, the measure should thus continue to cost the public finances 550 million Euros in 2012 and 200 million in 2013.

Relief ISF

The elimination of this symbolic mandate Nicolas Sarkozy also fits into the context of a broader reform of the taxation of wealth, the members approved each measure in recent days. To parliamentarians, the Minister of Budget, Baroin, endeavored to describe the philosophy of combining text as "social justice" (the end of the tax shield) and "tax justice" (relief ISF) short term personal loan."The government is a simple reform, fair and balanced" has said repeatedly this week Baroin.

On Friday, the parliamentarians approved a reform of the solidarity tax on wealth (ISF), which raises € 800,000 to 1.3 million euros threshold of assets at which a taxpayer is taxable to the ISF. Approximately 300,000 people should therefore be exempt from this tax next year. The current rate also eased: below three million, the tax rate increased from 0.55% to 0.25% when it is lowered to 0.5% instead of 1.8 % above. Overall, 250,000 taxpayers should therefore pay less. This reform will result in a revenue decline of 1.8 billion euros.

A shortfall that is projected by the government, be offset by the elimination of the tax shield, the higher taxes on gifts and estates, and the new tax on second homes of strangers, sitting on their rental value. In total, the projected deficit for 2011 however, increases of 596 million euros, 460 million due to payments associated with the Taiwan frigates affair. Remain a little over 130 million bridge to return to the original projected deficit. Baroin promised by the end of the year new savings measures to achieve this.

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