After one was missed, France Televisions has returned an offensive with hundreds of new programs. Taking risks assumed by Rémy Pflimlin, the CEO of the past year. It provides time to install new brands and develop its digital strategy.
The FIGARO. – What are your ambitions in terms of audiences for the group?
Remy PFLIMLIN. – The introduction of DTT has weakened the historic three channels and we have two. But France Television is not only judged on the hearings, as specified in the law. However, we must be the first French broadcasting group with our channel France 2, France 3, France 4, France 5 and France Ô. All must remain above the 30% audience share.
How do you explain the hearings erratic France 2?
For economic reasons, summer programs in France two were very different from those of the season. We have spent reruns and a program, "Five tourists" who have gone wrong. We dropped during the day and have paid cash. But with the return, the big appointment with Sophie Davant, Laurent and Stephane Bern Ruquier back.
France Televisions will invest 420 million euros in creation. Where do you get the money?
This amount represents an increase of twenty million euros a year. This is affordable in a cost grid for all channels 2 billion. To finance it, we will make arbitration on purchases and program flow.
You run one hundred new programs.Is it ambitious?
We offer 50 new programs on our five channels and 50 new regional programs of France 3. It is necessary to take risks because we absolutely need to innovate to install in the new period of strong brands as are a French village and more beautiful life.
Where's the advertising revenue?
We have budgeted 425 million euros in advertising revenue for the year 2011 against 440 million last year. In late August, we are still OK and I think we will hold the budget for the year.
You signed a contract with the State and sustain the revenue for five years. All can be challenged after the presidential elections?
We signed a contract objectives and resources with state ownership for five years on the basis of the strategic plan that we presented.For five years, the resources paid by the state are sustained and grow by 2 no teletrack payday loan.2% per year. In addition, our commercial revenues, advertising and diversification, we will be acquired. France Televisions thus acquires the necessary stability to build the company unique and long-term work with the world of creation. The company, the creators, the State and Parliament have an interest in maintaining that stability.
What is the social aspect?
We should sign in the coming days a collective agreement with the 2520 group of journalists and then we will negotiate the provisions concerning the technical and administrative staff, which represents 7,900 people. Over time, wages, hours and qualifications will be harmonized. This will have a cost but an investment that will pay off in productivity and simplified structure.In terms of attrition, which runs until 2012 and on 900 stations, we should see 550 starts, some of which permit and enable the recruitment of new skills including digital.
That represent the digital in five years?
The digital will be involved in the group. We will develop an information platform in November and another sports in spring 2012. Our role is to be an editor own content (information, drama, sport, culture …) that will become a commodity that we will provide all the screens. With the spread of television connected, it will be essential to have strong brands belong to us. Thus, we will not be dependent on American series to be broadcast directly by U.S. companies.
What is your position on the chains bonus?
On principle, I support the diversity of supply. On the economic front, although this is less about France Televisions, I note that many players call for a pause to allow to "digest" the introduction of DTT. With regard to the broadcast standard DVBT2, I have no principled position. But it is certainly worth, at this pivotal time, to ask any questions. For there is the issue of bonus channels, there are new channels announced, there is also the arrival of HD channels available. All this requires a resource that is often valuable, and called a real strategic choice. I look forward to the report of Michel Boyon.
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