Corporate foundations to motivate employees
Employees searching for meaning at work? Corporate foundations may well be a response to this need. These structures serve the general interest in working relationship with associations, involve more and more widely in staff actions.
This is certainly one of the conclusions of the first barometer of corporate foundations, led by "IMS-take to the City" (*), ring exchange chaired by Claude Bebear, accompanying 230 companies to date in their "social commitment".
Eight out of ten foundations to offer and company employees to get involved. "We support only for projects likely to involve employees," said Severine Coutet, secretary general of the Fondation HSBC created in 2008 around the educational and environmental themes. "This involvement strengthens the sense of belonging to the company," she says. Ultimately 30% of the employees involved, which is huge.
The study also reveals that this patronage focuses on the causes that are related to the company's business (52% say this), with behind the idea, attractive to employees, the company and Foundation share similar values.
Review the social contract
Created two years ago, the fledgling foundation Monoprix, has directly asked his staff to define its field of action. Three were identified: the integration of young people, improving mobility and accessibility of elderly and disabled, the fight against isolation. "Things related to the mission that Monoprix is to provide basic necessities and be a social city," says Catherine Ranieri, general delegate of the foundation, which speaks of "significant internal tool federation " pay day advance. It turns out that these problems are not unlike that of some of its employees, 80% are at the minimum wage
.
Upon the establishment of the foundation Monoprix, the works council has also questioned the direction of the actions put in place for its own employees … The answer was quick to come with the announced creation of a social fund for employees. Foundations and would require companies to review their own social contract
.
What about the causes supported by the foundation? The barometer reveals top education (59%), advocacy (58%), and employability (52%). Young people are the target audience (52%). And despite the crisis, companies are investing as much explains IMS: third has a budget of over 1 million euros.
Since the creation of foundation status of companies in 1990, 450 structures have emerged, the 2003 Act, concerning patronage (with 60% rate of tax deductions) having accelerated the movement.
(*) Quantitative study conducted in fall 2011 conducted among 68 foundations, supplemented by a qualitative study of 12 foundation leaders.
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