Sales of the press are recovering in France
The counters are not all in the green, but the press, which has been undergoing a serious crisis two years, experiencing an upturn in sales. According to preliminary estimates by the OJD, the controlling body of publishers, the evolution of the diffusion of France paid the mainstream press has fallen only 1.6% in the first half of 2010 compared to the same period of 2009. Over the whole of last year, she had accused a withdrawal of more than 3.2%.
Better on the 967 papers reviewed by the OJD for the first six months of 2010, "340 titles are up compared to only 110 in 2009," notes Patrick Bart, the director general of the organization. "The first half of last year turned out horrible, the second being marked by the first signs of stabilization, but with results still down," he recalls.However, the first half of 2010 shows a slight recovery that I would call "substantive". The rebound is not accidental, although the path of recovery remains difficult for publishers. "
Family First Releases to enjoy this trend reversal, national newspapers have their paid circulation in France climb 2% in the first six months of the year. According to affidavits provided by publishers to OJD, the increase rises to 2.4% for titles only for information, a segment in which Le Figaro (+0.5% to 321,830 copies) confirmed its first place in the first national newspaper to The Team (+4.9%). However, the regional daily press and the press called the "seventh day", that is to say Sunday, remain in the red, with decreases of – 1.9% – 3.1%."This family had been brought in 2009 by creating new titles, particularly in the north of France, for example in La Voix du Nord," said Patrick Barter.
Decline Press TV
If the magazine knows, too, a first semester back, but it limits its fall to – 1.2%. In 2009, it had reached – 4.4%. Two families are spared the game: women (+4.6%), stimulated in part by new weekly Grazia as upscale and Be, and the press house decoration (+1.3%). The decline in television news (- 3.1%), which alone represents nearly 800 million copies annually, weighs heavily on the development of sales of all magazines, where some families like the male (- 16.1%) and economic security (- 6.2%) have a rough start to the year.
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