LE FIGARO. – Why disengage from discount stores, then you had taken over Dia upon arrival at the head of the group in January 2009?
Lars Olofsson. – This project was not born yesterday. Today is the right time to achieve. For two years the situation has improved significantly Dia, and the sign is on a growth path to grow independently. I now want to focus on operational performance of the Carrefour brand.The group enters a new phase, with two new growth drivers, in addition to the emerging markets: the concept of Planet Carrefour Hypermarket and Carrefour our product offering, we will magnify and extend mainly in textiles, home and cosmetics.
Yet you found synergies between Carrefour and Dia …
Even if my ambition was to seek synergies between Carrefour and Dia, there are now very few. We found mainly in shopping for our products and brands Dia Carrefour Discount for 45 million euros. The two companies will continue to work for them.
With 25% of Carrefour Property Exchange, what you offer to minority shareholders?
It is the culmination of careful thought.Carrefour Carrefour Property sign of long-term leases (71 to 80 years) and will pay the lease payments indexed to the index of retail rents, traded for twelve years and renewable. This system is reassuring for Carrefour, which retains control of a strategic asset. This project will bring benefits to Carrefour and Carrefour Property. Carrefour, with Planet, will increase sales and improve the attractiveness of its sites. Carrefour Property will use this leverage to bring other galleries around our hypermarkets.
This year, tariff negotiations were very difficult. Why?
We have partnerships with 25 of our major food suppliers. With this, their sales increased by 8 percentage points higher than other brands. But this is not because we are one partner is allowed to make in negotiations.I asked my buyers to ensure that price increases are justified. Large groups should at least pass on higher raw materials that SMEs and farmers because they can compensate more easily through productivity gains and changes in revenue. We made 910 million euros in savings last year, our suppliers can do the same. Negotiations are tougher, but it is in the interest of consumers.
How much your rates of purchasing have increased on average?
While industrialists demanded an increase of 5 to 6% at the beginning of the negotiations we have with an increase of about 2%. But I do not rule out further increases in the year.With rising raw material, it will adjust.
Will you pass on any rate increase in your price range or, as some competitors take part in your care?
The prices on our shelves will increase by 2% on average over the period March-April, even a little more, and we remain very vigilant on prices. Last year we provided 330 million euros in savings on our purchases in Europe in the price for our customers. This year, we remain very competitive.
How do you manage the impatience of your major shareholders, who are expecting a rebound in share price?
Finally, head Crossroads? It is the customer! All I do is for the customer to be served. It is he who will grow our sales, and the market will recognize.We do our best job possible with a concept attractive, Carrefour Planet, and a range of products Carrefour booming. That's how we create value for our shareholders. The board of directors, major shareholders and I share the same strategy.
You seem to still be under their pressure. What mood are you?
If I did not handle the pressure, I was not in this position. My mindset has not changed: I am confident in the future of Crossroads. Admittedly, I had some real disappointments last year with Brazil, the profitability targets that we have missed some of the disappointing sales in France at the start of school and year-end, and finally what written negative about Crossroads Planet. We sometimes poorly communicated or poorly understood, following our comments on the results of the Hyper Ecully.But five out of six successful test stores, it's amazing! In fact, I am comforted by the success of Carrefour Planet and growth in emerging countries. The two spin-off projects should allow us to go further. We will fully develop the potential of our brand. I feel the momentum is what makes me get up in the morning.
"Accelerating the pace of store openings in China"
In China, Carrefour has been accused of cheating on prices and pressure on suppliers … Your relationship with the authorities are they degraded?
In a context of inflation, Chinese authorities have checked Wal-Mart and Carrefour. It's ransom and be a leader in the spotlight. We strive to be exemplary.We have a close and transparent relationship with the Chinese government.
The administration blames you also closing some underperforming stores …
I prefer to close some underperforming stores now rather than wait ten years, as in Belgium. We have a very healthy relationship and want to open hypermarkets profitable, what is good for Carrefour and China. We never open as many stores as last year, 30 in total. And our ambition is to accelerate the pace of openings.